Hasbro Inc. partnered with TerraCycle for a toy and game recycling pilot program. During the pilot program, consumers can collect and send their Hasbro toys and games to TerraCycle, which will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses. This year, Hasbro is piloting the program in the contiguous U.S.

In honor of Earth Day, consumers in the contiguous U.S. can visit www.hasbrotoyrecycling.com to sign up for the free recycling pilot program. Once participants sign up, they can collect and box up their toys and games, print out a free shipping label, and send their box to TerraCycle, which will sort and recycle the products. The pilot program is open to all Hasbro toys and games, including face-to-face games, plastic and electronic toys, action figures, dolls, plush, and more.

This program builds upon Hasbro’s commitment to environmental sustainability, including its Sustainability Center of Excellence, which strives to reduce its carbon footprint and continuously improve its environmental performance across every aspect of its business. Hasbro focuses its environmental efforts in three key areas: reducing the environmental impacts of products and packaging, partnering with vendors to source and distribute Hasbro products in an environmentally conscious way, and minimizing the environmental footprint of operations.