Jamie Gutfreund will join Hasbro in the newly-created position of chief consumer experience officer (CXO) on April 15. Gutfreund will be based in Pawtucket, Rhode Island, at Hasbro’s corporate headquarters and report to John Frascotti, president and chief operating officer. 

Gutfreund comes to Hasbro from Wunderman Thompson, a WPP Company, where she served as global CMO. At Hasbro, she will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing functions, including the company’s internal creative agency, Global Consumer Insights Organization, global media management team, among others.

“Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns, and proprietary research,” says Frascotti. “Jamie is a well-respected and highly creative digital marketer and I am thrilled to welcome her to the Hasbro family.”

Prior to her work at Wunderman Thompson, Gutfreund held positions at The Intelligence Group, a division of Creative Artists Agency, along with Expedia, Microsoft, and Prodigy.