Hasbro Names Jamie Gutfreund as Chief Consumer Experience Officer

Jamie Gutfreund will join Hasbro in the newly-created position of chief consumer experience officer (CXO) on April 15. Gutfreund will be based in Pawtucket, Rhode Island, at Hasbro’s corporate headquarters and report to John Frascotti, president and chief operating officer.

Gutfreund comes to Hasbro from Wunderman Thompson, a WPP Company, where she served as global CMO. At Hasbro, she will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing functions, including the company’s internal creative agency, Global Consumer Insights Organization, global media management team, among others.

“Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns, and proprietary research,” says Frascotti. “Jamie is a well-respected and highly creative digital marketer and I am thrilled to welcome her to the Hasbro family.”

Prior to her work at Wunderman Thompson, Gutfreund held positions at The Intelligence Group, a division of Creative Artists Agency, along with Expedia, Microsoft, and Prodigy.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.