Play-Doh All Mixed Up | Source: Hasbro

Hasbro is celebrating the 65th anniversary of Play-Doh by skipping to the end that most cans of the famous compound face: they get all mixed up.

According to Hasbro, kids’ true colors likely end in muddy grey, and with that in mind, they’re ready to “bring parents face-to-face with their unavoidable, cringeworthy compound truth” with the very first can of pre-mixed Play-Doh Compound.

Play-Doh All Mixed Up is a 44-ounce, clear can filled with nearly three pounds of multicolored Play-Doh brand modeling compound. They’re calling it “a beautiful mess.”

Play-Doh All Mixed Up | Source: Hasbro

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“With Play-Doh compound, the imperfect is perfect, the mess is a masterpiece, and colors are meant to be mixed,” says Eric Nyman, chief consumer officer at Hasbro. “In honor of our 65th birthday, we invite parents to take a deep breath and let Play-Doh happen, because just like life, play should be messy, fun, and wonderful!”

Hasbro is calling on families to declare whether they support the mixing or unmixing of Play-Doh by using #TeamMIXITUP or #TeamKEEPITCLEAN on social media.

Play-Doh All Mixed Up is available in limited quantities, exclusively on Amazon. A wider release is planned for the months ahead.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.