Source: Hasbro

On the eve of Comic-Con International: San Diego (SDCC), Hasbro is making plans for its own event this fall.

Hasbro Pulse Con 2022 will take place Sept. 30 to Oct. 1 in a virtual format.

Other than the dates, nothing more has been revealed about the now-annual event, its programming, or its product offerings.

On Hasbro‘s second quarter earnings call this week, the company revealed that its direct-to-consumer (D2C) business via Hasbro Pulse has grown more than 60% this year and has been positioned to be an important part of the revenue mix moving forward.

Related: Hasbro Kicks Off Q2 Earnings Season with Growth in Consumer Products, Wizards of the Coast

Hasbro’s new products for 2022 are heavily weighted on the back half of the year, so expect more to be revealed in the weeks ahead, including new offerings from top brands, including NERF, Transformers, Dungeons & Dragons, and G.I. Joe, along with the relaunched Starting Lineup and partner brands, including Marvel and Star Wars.

Fans can register for Pulse Con updates at the event website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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