On the eve of Comic-Con International: San Diego (SDCC), Hasbro is making plans for its own event this fall.
Hasbro Pulse Con 2022 will take place Sept. 30 to Oct. 1 in a virtual format.
Other than the dates, nothing more has been revealed about the now-annual event, its programming, or its product offerings.
On Hasbro‘s second quarter earnings call this week, the company revealed that its direct-to-consumer (D2C) business via Hasbro Pulse has grown more than 60% this year and has been positioned to be an important part of the revenue mix moving forward.
Hasbro’s new products for 2022 are heavily weighted on the back half of the year, so expect more to be revealed in the weeks ahead, including new offerings from top brands, including NERF, Transformers, Dungeons & Dragons, and G.I. Joe, along with the relaunched Starting Lineup and partner brands, including Marvel and Star Wars.
Fans can register for Pulse Con updates at the event website.