Following the successful launch of its first crowdfunding project through it’s HasLab platform last year, Hasbro is ready for round two.

In partnership with Sesame Workshop, the new Hasbro Pulse HasLab project gives Sesame Street fans the opportunity to own a full-size, fully poseable replica of Cookie Monster. Created in celebration of Sesame Street’s 50th anniversary, the realistic Cookie Monster replica will go into production next year, provided the project reaches a minimum of 3,000 backers by Aug. 25.

“The success of our first HasLab project in 2018 exceeded expectations, and we are excited to embark on a new project targeting a diverse fan community with the iconic Sesame Street brand,” says Tyla Bucher, vice president of global brand strategy and ecommerce marketing at Hasbro. “To be able to own their very own version of a character has been a wish of Sesame Street fans for years, and we’re delighted to put the opportunity into their hands for the first time.”


Last year, more than 8,800 Star Wars fans successfully funded the first HasLab campaign — Jabba the Hutt’s Sail Barge. The largest Star Wars vehicle ever produced was sold at $499, and is scaled for 3.75-inch Star Wars action figures.

Cookie Monster stands 38 inches tall and will ship with premium retro packaging, two original artwork lithographs, and a Certificate of Authenticity, all for $299.99. Fans can back the project via the Hasbro Pulse website, which includes a look behind the scenes at the concept and development of the Cookie Monster replica.