Source: Hasbro/The Toy Book

Hasbro is extending its direct-to-consumer business with the launch of Hasbro Pulse UK.

Over the past few years, Hasbro Pulse has grown into a premiere shopping destination for fans and collectors in the U.S. and Canada to access exclusive products and features tied to Hasbro brands, including Transformers, G.I. Joe, and Power Rangers, in addition to partner brands such as Star Wars, Marvel, Ghostbusters, and Fortnite. The opening of Hasbro Pulse UK signals the first step in a major expansion for the business.

“We are proud to bring Hasbro Pulse to the engaged and vibrant UK audience,” says Hasbro Chief Consumer Officer Eric Nyman. “The passion for Hasbro’s brands and immersive experiences spans the globe. We are thrilled to make our offerings accessible to our fans in the UK beginning today and are working to open up the Hasbro Pulse opportunity in other markets worldwide.”

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Hasbro Pulse UK will over the same benefits as the U.S. site, including access to new products and programs, fan events, and behind-the-scenes content. Additionally, fans in the UK can also join Hasbro Pulse Premium for members-only perks.