Hasbro partnered with Abrams Children’s Books to publish The Welcome Wagon: A Cubby Hill Tale, the first book in Hasbro’s Cubby Hill Publishing program.
The Cubby Hill brand has been in development at Hasbro for several years. It features a community of bears, bunnies, hedgehogs, and other creatures that celebrates the values of inclusivity, imagination, and acceptance.
For the first time, Hasbro will introduce the property through publishing, with additional entertainment and product releases to follow.
The Welcome Wagon is scheduled to publish next year on March 3. Cori Doerrfeld will write and illustrate the book, which introduces readers to Cooper Cub, a young bear who notices a new family moving into his Cubby Hill neighborhood.
“We’re thrilled to be collaborating with Hasbro and award-winning storyteller Cori Doerrfeld on this unique opportunity to introduce the unforgettable world of Cubby Hill in a picture book with all the makings of an instant classic,” says Andrew Smith, senior vice president and publisher of Abrams Children’s Books. “Its themes of kindness, compassion, and civility are sure to resonate with today’s young readers and their parents.”