It’s down to the wire for Hasbro‘s third crowdsourcing campaign through its Hasbro Pulse HasLab platform.
If produced, the Transformers: War for Cybertron Unicron figure will be the largest Transformers character ever created, but it must have a minimum of 8,000 backers by 11:59 p.m ET on Aug. 31. At press time, the campaign has 4,836 backers. With just four days to go, Hasbro introduced new accessories that bring additional movie accuracy to the “Lord of Chaos,” including interchangeable chins — which will allow fans to switch back and forth between a smooth chin and a goatee-style chin, just like in the Transformers The Movie (1986) — and a 3.75-inch Galvatron action figure scaled to allow the character to fit within Unicron’s grasp, just as he did in the film.
Made for collectors ages 16 and up, the Transformers: War for Cybertron Unicron stands more than 27 inches tall and features more than 50 points of articulation. When converted into planet mode, the toy has a 30-inch diameter, and comes complete with planet-eating jaws, poseable planetary rings, and includes a display stand for posing in both robot and planet mode.
Hasbro’s inaugural campaign for the Star Wars The Vintage Collection Jabba’s Sail Barge saw a huge uptick in orders in its final days to blow past the required minimum, as did Super7’s recent Masters of the Universe Snake Mountain campaign. Those items were priced at $499 and $599 plus shipping, respectively. Hasbro’s second HasLab project — a life-sized Sesame Street Cookie Monster replica — missed its goal, despite a lower price ($300) and minimum backer number. Unicron is priced at $574.99.
