Global toy and game maker, Hasbro Inc., has been recognized by Whole Living and named this year’s “Green Giant” for its successful drive to eliminate wire ties in its product packaging, replacing them with more environmentally-friendly ties made from bamboo and paper rattan.

This small change has eliminated approximately 34,000 miles of non-recyclable wire ties, enough to wrap around the circumference of the Earth at least once. Hasbro has taken additional steps toward protecting the planet, including reduction of product packaging material, increasing recycled content, and enacting a responsible paper sourcing policy.

This post was originally written by Lindsay Gordon and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.