Source: Hasbro/The Toy Book

If you’ve ever had an idea for a new toy or game that you think deserves a shot at the global stage, one of the biggest players in the business is ready to listen.

Hasbro, the company behind Transformers, My Little Pony, G.I. Joe, NERF, and Power Rangers, is opening its Hasbro Spark platform to international inventors. Since its launch in 2016, Hasbro Spark has received thousands of submissions from creators in the U.S. Now, the idea submission platform is open to inventors in Canada, the UK, Australia, Hong Kong, and New Zealand.

Source: Hasbro

“With our Spark platform, we are expanding globally to make it even easier for people to share their creative toy and game ideas with our inventor relations team,” says Jared Wade, senior vice president of design innovation and inventor relations at Hasbro. “Taking those barriers away benefits Hasbro in that we’re getting the best ideas in the world.”

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

The Hasbro Spark Platform has already identified several inventors with products in the pipeline, including Leo Taylor of Just Playing Games. Taylor’s Escape & Solve Mystery Game, Clue: Treachery at Tudor Mansion, is in stores now.

Interested inventors can find full details and submission guidelines at spark.hasbro.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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