Hasbro Teams Up with Indiegogo for Crowdfunding Gaming Challenge

Hasbro_logo_new 3.20.28 PMHasbro has teamed up with the crowdfunding website Indiegogo to find the next hit face-to-face party game, which the toymaker can help cultivate and bring to market. The toymaker is calling on game designers nationwide to share ideas for a new party game at www.nextgreatgamechallenge.com.

Five game designers or teams of designers will be chosen as finalists, and subsequently invited to launch campaigns for their concepts on Indiegogo, to be promoted on Hasbro’s partner page. The grand prize winner selected by Hasbro will receive $10,000 and a trip to Hasbro’s headquarters to meet with the game development team to help make their idea a reality.

Designers can submit ideas through September 30, and the five finalists will be announced on October 30, and will officially launch their campaigns on Indiegogo to obtain funding and build fan support. Hasbro and Indiegogo will work with the finalists to build their campaigns and offer support. The campaigns will run until December 1, and the grand prize winner chosen by Hasbro will be announced later in December.

Ideas will be evaluated by a team of Hasbro game experts and designers, who will be looking at each concept’s gameplay mechanics, theme, potential for fun-ness, and viability.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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