One of the most buzzed-about exclusives that Hasbro will bring to Comic-Con International: San Diego (SDCC) received an early launch thanks to a new collaboration with youth culture and e-commerce content platform, NTWRK.
On Tuesday night, NTWRK introduced an exclusive product drop pairing the Transformers x Ghostbusters 35th anniversary mashup MP-10G Optimus Prime Ecto-35 with an exclusive t-shirt from Bioworld. Accompanied by a video shot at the recent Wizard World Ghostbusters Fan Fest on the Sony Pictures lot in Culver City, California, the collectible toy and T-shirt became available exclusively via the NTWRK app and website.
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Tune in tonight, 6.25, at 5PM PT / 8PM ET for our drop with @Ghostbusters x @Transformersofficial. Be the first to buy the MP-10G Optimus Prime Ecto-35 collaborative Ghostbusters and Transformers collectible from @Hasbro and get an exclusive 35th anniversary tee from @bioworld. Shop on the NTWRK app or online at thentwrk.com. Swipe right for details.
The NTWRK debut included a one-on-one interview with Ghostbusters (1984) actor Ernie Hudson, with special appearances by Ghostbusters (2016) Director Paul Feig and Dan Aykroyd, who co-wrote (with the late Harold Ramis) and starred in the original Ghostbusters and Ghostbusters II (1989).
The Transformers x Ghostbusters mashup pairs Ecto-1 inspired deco with the Masterpiece Edition Optimus Prime based on the original 1984 Generation One (G1) toy. Ecto-35 stands 9.5-inches tall in robot mode and converts to truck in 26 steps. The toy and its accessories come in a wearable Proton Pack-inspired package.