Hasbro Inc. and comedy duo Rhett & Link announced a multi-year relationship to showcase Hasbro’s new games this year and beyond. Hasbro and Rhett & Link will also join forces to co-develop and promote unique games, partner on event experiences, and more.

To kick off the collaboration, Rhett & Link’s Mythical Crew will make a special appearance at the Hasbro Gaming booth at VidCon, the online video conference held annually in Anaheim, Calif. from June 20 to 23.

The award-winning comedy duo, known for their scripted sketches, challenges, music videos, and most notably their long-running, highly popular YouTube comedy series Good Mythical Morning, have more than 21 million subscribers and have amassed more than 5 billion views on their videos since debuting on YouTube in 2006. The two launched a top-20 iTunes podcast, Ear Biscuits, and debuted a New York Times bestseller in 2017, Rhett and Link’s Book of Mythicality: A Field Guide to Curiosity, Creativity and Tomfoolery.

To pique the interest of Rhett & Link subscribers and gaming fans alike, Hasbro and the pair will create one-of-a-kind content to launch Hasbro’s new games on the duo’s daily episodic YouTube series, Good Mythical Morning.