Source: Hasbro

On April 9, Hasbro will host an all-new virtual event, Hasbro Pulse Fan Fest.

The event is designed to replace the usual Entertainment Brand Preview that Hasbro typically holds in its showroom at Toy Fair New York (TFNY) every February. The company plans to unveil new products from Hasbro brands, including G.I. Joe, Transformers, and Power Rangers, alongside partner brands, including Star Wars, Marvel, and Fortnite.

“Hasbro Pulse Fan Fest allows us to engage with our dedicated fan community in a meaningful way by delivering unique product reveals and exclusive preorders,” says Hasbro Chief Consumer Officer Eric Nyman. “Fans will have access to behind-the-scenes content from our designers and brand teams, which allows them to share in their fandom for these brands with special content and panels. This unique event, in addition to Hasbro PulseCon happening later this year, will bring the relationship between our fans and the brands closer than ever before.”

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Hasbro Pulse Fan Fest will stream live across the Hasbro Pulse YouTube channel on April 9 at 11 a.m. EST. Jackie Jennings of Syfy Wire will host the event.

Panels and guest appearances are planned, including a reveal of the new Snake Eyes: G.I. Joe Origins toys with an appearance from actor Henry Golding; and a presentation featuring cast members from the new series Power Rangers: Dino Fury.