Hasbro will match every new, unwrapped toy donated to the U.S. Marine Corps Reserve’s Toys for Tots program this holiday season, up to one million gifts. This partnership is a combined effort to help double the impact of community donations.

According to the National Center for Children in Poverty, there are 15.5 million children living at or below the poverty level. In 2017, Toys for Tots reached nearly half of the children in need with 18 million donated toys, games, and books.

Hasbro has been a Toys for Tots corporate partner for more than 20 years, and this is the company’s second year matching gifts. Hasbro has helped deliver more than 4.5 million toys and games nationwide through its annual support of Toys for Tots.