Snake Eyes: G.I. Joe Origins 6-inch action figures | Source: Hasbro

In recent years, Hasbro’s G.I. Joe brand has been a largely collector-focused endeavor, particularly with last year’s launch of the 6-inch scale G.I. Joe: Classified line and the 3.75-inch G.I. Joe Retro Collection. On Aug. 1, a new collection of kid-focused toys will begin hitting stores and they’re inspired by Paramount Pictures’ Snake Eyes: G.I. Joe Origins.

Ahead of this Friday’s Hasbro Pulse Fan Fest event, Hasbro has unleashed a preview of what to expect from the new G.I. Joe collection. The first images were released via Yahoo! Entertainment and feature an assortment of 6-inch action figures, vehicles, roleplay items, and the 12-inch Ninja Strike Snake Eyes.

Snake Eyes: G.I. Joe Origins toys | Source: Hasbro

Related: Hasbro to Present Collector-focused Hasbro Pulse Fan Fest

The initial wave of 6-inch Snake Eyes action figures includes the titular ninja — in both standard black and Ninja Tech editions — alongside Storm Shadow, The Baroness,  Night Creeper, Scarlett and Red Ninja. Kids can also collect Snake Eyes’ Stealth Cycle vehicle and roleplay items, including the Special Missions Mask and the Ninja Strike Morning Light sword.

Snake Eyes: G.I. Joe Origins Special Missions Mask and Ninja Strike Morning Light Sword | Source: Hasbro

More G.I. Joe products are expected to roll out through the end of the Fan Fest event this Friday.

Snake Eyes: G.I. Joe Origins stars Henry Golding (Crazy Rich Asians) as the mysterious ninja warrior. The film is slated for a theatrical release on Oct. 22.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.