Snake Eyes: G.I. Joe Origins 6-inch action figures | Source: Hasbro

In recent years, Hasbro’s G.I. Joe brand has been a largely collector-focused endeavor, particularly with last year’s launch of the 6-inch scale G.I. Joe: Classified line and the 3.75-inch G.I. Joe Retro Collection. On Aug. 1, a new collection of kid-focused toys will begin hitting stores and they’re inspired by Paramount Pictures’ Snake Eyes: G.I. Joe Origins.

Ahead of this Friday’s Hasbro Pulse Fan Fest event, Hasbro has unleashed a preview of what to expect from the new G.I. Joe collection. The first images were released via Yahoo! Entertainment and feature an assortment of 6-inch action figures, vehicles, roleplay items, and the 12-inch Ninja Strike Snake Eyes.

Snake Eyes: G.I. Joe Origins toys | Source: Hasbro

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The initial wave of 6-inch Snake Eyes action figures includes the titular ninja — in both standard black and Ninja Tech editions — alongside Storm Shadow, The Baroness,  Night Creeper, Scarlett and Red Ninja. Kids can also collect Snake Eyes’ Stealth Cycle vehicle and roleplay items, including the Special Missions Mask and the Ninja Strike Morning Light sword.

Snake Eyes: G.I. Joe Origins Special Missions Mask and Ninja Strike Morning Light Sword | Source: Hasbro

More G.I. Joe products are expected to roll out through the end of the Fan Fest event this Friday.

Snake Eyes: G.I. Joe Origins stars Henry Golding (Crazy Rich Asians) as the mysterious ninja warrior. The film is slated for a theatrical release on Oct. 22.