Hasbro’s most ambitious crowdfunding effort yet is a success.
With more than 8,000 backers, the biggest Transformers action figure ever created is going into production.
Hasbro‘s Transformers: War for Cybertron Unicron was announced this summer as a new crowdsourcing effort from the HasLab platform under Hasbro Pulse. Following a successful debut of the HasLab platform last year with the Star Wars The Vintage Collection Jabba’s Sail Barge (The Khetanna), the company went bigger in both scale and price with Unicron — based on the character as seen in Transformers: The Movie (1986) — a figure with a massive 30-inch diameter in planet mode, and a hefty $574.99 price tag.
Just four days ago, Unicron was sitting at 7,000 backers as the mighty Lord of Chaos entered New York Comic Con (NYCC) as part of a special display at our sister publication, the Pop Insider‘s booth (No. 270). As each day went on, the number of backers increased until the project hit its 8,000th backer around 10 p.m. ET last night. At press time, 8,546 Transformers fans have backed Unicron. That’s a whopping $4,913,864.54 worth of Transformers.
As of this writing, there’s just 14 hours left for Transformers fans to back the project.