Hasbro’s First Wave of Overwatch Ultimates Blasts Into Retail

Previewed at Toy Fair New York this year, Hasbro’s first wave of Overwatch Ultimates hit retail this week.

Based on Blizzard Entertainment‘s blockbuster Overwatch video game franchise, the super-articulated 6-inch figure range follows in the footsteps of Hasbro‘s Marvel Legends and Star Wars The Black Series collections in catering to the growing collector market.

At launch, 6-inch single-figure and dual pack assortments, along with the deluxe 6-inch scale Reinhardt figure are available at major toy retailers in the U.S. and Canada, including GameStop, Walmart, Toys “R” Us Canada, and EB Games.

Overwatch Ultimates Single Packs


These premium 6-inch scale figures feature game-inspired designs with multiple points of articulation, and come with their signature in-game accessories for high poseability and display. Heroes in the single figure assortment include Tracer, Lúcio, Sombra, and Blackwatch Reyes (Reaper). The Dual Pack assortment includes Soldier: 76 and Ana; and Pharah and Mercy. Sold separately

Overwatch Ultimates Dual Packs

Overwatch Ultimates Reinhardt


The heavily armored Reinhardt charges into battle with his Rocket Hammer, and always has his Barrier Field ready if his team comes under heavy fire. This premium 6-inch-scale Reinhardt figure comes with his signature accessories and features game-inspired design and multiple points of articulation for high poseability and display. Includes a figure, accessories, and 2 shield stands.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.