Hasbro's UglyDolls Toys Hit Retail; STX Looks for Fan Creations

Hasbro‘s first-ever collection of UglyDolls toys has arrived.

Previewed at Toy Fair New York, the UglyDolls movie collection officially launched at mass retail on March 15. Hasbro brings UglyDolls into the toy aisles as figures and play sets, in addition to a refreshed line of plush — the format that started it all for creators David Horvath and Sun-Min Kim back in 2001. In support of the forthcoming UglyDolls animated feature, STXfilms also launched the UglyDolls Factory, an online tool for fans to design their own UglyDoll characters.

The interface presents users with dozens of customization options to create a “perfectly imperfect” addition to Uglyville. Earlier this week, Kelly Clarkson kicked off the fun on Twitter with a message to fans, inviting them to take part in a one-day #WelcomeToUglyville activation. A select number of fan-created custom UglyDolls characters will be chosen from the UglyDolls Factory to appear during the credits of the feature film.

The Toy Book Senior Editor The Rock Father as an UglyDoll character.

Featuring the voices of Kelly Clarkson, Nick Jonas, Blake Shelton, Janelle Monáe, Wanda Sykes, Emma Roberts, Gabriel Iglesias, Bebe Rexha, Charli XCX, Lizzo, Wang Leehom, and Pitbull, UglyDolls will be followed by an animated series on Hulu. The film follows the adventures of the dolls who roll off the assembly line with quirks that make them not-quite-perfect. UglyDolls hits theaters on May 3.

#UnboxingUgly: Here’s a few shots of the new @uglydolls toys that @Hasbro sent us. The #Uglydolls line hits mass retail this weekend. #WeKnowPlay pic.twitter.com/p92zdXOqoX

— The Toy Book (@ToyBook) March 16, 2019

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Hasbro’s UglyDolls Toys Hit Retail; STX Looks for Fan Creations

About the author

James Zahn