Recyclings | Source: Headstart International/The Toy Book

Originally published Nov. 29, 2021; Updated Dec. 2, 2021

Following the successful global launch of its Resoftables range of eco-friendly plush, Headstart International is prepping another new toy line that repurposes plastic waste into new playthings.

Recyclings is a full range of collectible toys that are made from 70% recycled plastic. Set to be released in seasons, the first batch includes more than 90 cute and colorful characters that range from hot dogs to race cars, dumplings to dragons, pizza to pandas, ghosts to the infamous avocado, and many more. According to Headstart, each Recycling stops an average of seven plastic bottle caps from going into a landfill based on the average weight of the collectible.

Related: Headstart International Set to Distribute McFarlane Toys Down Under

Headstart CEO Andrew Hendy shared on LinkedIn that the company is betting big on Recyclings and its brand message of “Plastic Made Fantastic.” The soft launch includes a music video that hints at animated adventures to come.

“Headstart is proud to be leading the way in toys made from recycled materials and we are not stopping here,” Hendy says. “Recyclings will be an example of a 360-degree brand for us.”

Hendy says that Headstart International is currently seeking broadcast partners to extend its animated content beyond YouTube. Digital partners are already onboard for a companion mobile game for iOS and Android devices.

The Recyclings global rollout begins in January when the line hits Walmart stores across the U.S. Then, the line will hit retail across Australia with partners including Big W, Kmart, Target, Woolworths, and more in February. Recyclings will be distributed by Vivid Goliath in the UK, Imports Dragon in Canada, and Amo Toys in the Scandinavian market. Gary Coppen at Headstart International is fielding distribution inquiries:

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.