Headstart’s eco-friendly Resoftable plush toys | Source: Headstart/The Toy Book

Playtime just got a whole lot greener.

Australian toy company Headstart revealed plans for the U.S. launch of its eco-friendly plush toys brand, Resoftables. Made entirely from recycled plastic bottles and packaged in a recycled cardboard “house,” these toys aim to make play an active part in saving the planet.

Related: Tangle Creations Unleashes Furry Fidget Friends at Toy Fair

The new range of toys will include characters Kiki Koala, Lance Leopard, Sachi Bunny, Sammy Sloth, Sparkles Unicorn, and Sugar Rainbow Unicorn. In an effort to eliminate the harm of plastic entering landfills, each 9-inch toy is made from approximately four recycled water bottles.

Headstart hopes to repurpose more than 6 million plastic bottles by the end of 2021. Every product in the Resoftables range is GRS-certified (Global Recycled Standard), allowing families to realize Headstart’s mission in a fun (and cuddly) way. Starting in October, the new range will be available in its entirety at Walmart stores across the U.S.

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!