Sanrio Inc. and Team USA are collaborating to feature a Hello Kitty x Team USA collection for the Olympic and Paralympic Games Tokyo 2020. The collaboration will also debut in time for Sanrio’s 60th Anniversary and include a limited-edition collection for kids and adults featuring Hello Kitty.
The co-branded product line, developed by Sanrio and Team USA, spans a variety of categories including apparel, sleepwear, accessories, toys, collectibles, gifts, and novelty items. The collection will be available this summer at retailers nationwide.
Hello Kitty is helping lead the partnership as the “Global Ambassador for Inclusivity,” and the character will be incorporated in the hero design, standing as an iconic symbol for equal opportunity, fair play, and global harmony.
“With such a major presence and fanbase in the U.S., it’s an incredible privilege to commemorate our Japanese roots by emerging in Tokyo alongside Team USA,” says Craig Takiguchi, CEO and head of business development at Sanrio. “We hope that our collaboration will inspire future generations of athletes and continue to proliferate worldwide messages of friendship and kindness that the Games create.”
At Toy Fair New York this past weekend, our team spotted a new collection from Funko Pop! featuring the adorable Hello Kitty x Team USA Collab (photo above). Read more about the new line at the Pop Insider here.