My Plush Hess Truck 2021 Cement Mixer : Source: Hess Corp.

Following its first foray into the world of plush last year, the Hess Corp. is rolling out a cuddly new vehicle for its youngest fans.

The My First Plush Hess Truck 2021 Cement Mixer is the second release in a new infant and toddler line that launched as My First Hess Truck with the 2020 Fire Truck. The annual plush releases join the Hess Toy Truck tradition which includes the Holiday Hess Toy Trucks — released yearly since 1964 — and the annual summer Mini Collections.

My Plush Hess Toy Truck 2021 Cement Mixer | Source: Hess Corp.

This year’s Cement Mixer is a soft, plush vehicle that includes a total of 10, built-in LED lights and plays two songs: “Head, Shoulders, Knees, and Toes” and “The Alphabet Song.” Kids can press the hood to activate music and flashing lights or squeeze the top light bar to activate a night light mode with a 15-minute shut-off timer. The Cement Mixer also has a mute mode and includes three AAA Energizer batteries that are pre-installed in a baby-safe enclosure.

My Plush Hess Toy Truck 2021 – Nightlight Mode | Source: Hess Corp.

“Hess has long been renowned for quality, safety, and innovation and we’ve done it again,” says Justin Mayer, Hess Toy Trucks spokesman. “The My Plush Hess Truck is the only plush toy truck available anywhere that features lights and sounds and is safety approved for all ages, even newborns.”

Related: KidStuff PR Tapped to Rep the Hess Toy Truck for 2021

This year’s My First Plush Hess Truck is available for $29.99, exclusively through the Hess Toy Truck website while supplies last. Hess Toy Trucks are released in limited quantities and have a strong collector base that fuels a robust secondary market. Last year’s Holiday Truck was one of the quickest offerings to sell out in recent years with secondary market prices topping five times the MSRP.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.