For the first time, customers can purchase the 2015 Hess Toy Truck at 10 select shopping malls throughout New York, New Jersey, and Pennsylvania. The new truck will be revealed in late October, and will be available online on November 1 at www.hesstoytruck.com. Customers can begin purchasing the toy at Queens Center, Kings Plaza, Green Acres, and Broadway in New York; Paramus Park, Woodbridge Center, Willowbrook, and Cherry Hill in New Jersey; and Willow Grove Park and Capital City in Pennsylvania beginning November 12.

In another first, 100 fans will unwrap a Silver Edition 2015 Hess Toy Truck, which will be randomly awarded in place of the 2015 Hess Toy Truck.