Largest Toy Fair in Asia to Unveil Latest Market Trends

The HKTDC Hong Kong Toys & Games Fair will be staged at the Hong Kong Convention and Exhibition Centre from Jan. 8 to 11, 2018. As the largest fair of its kind in Asia and the second largest in the world, the Toys & Games Fair is expecting to welcome more than 2,000 global exhibitors to showcase a wide variety of products ranging from traditional toys to high-tech games, from famed names to emerging brands. In 2017, the fair attracted more than 46,000 buyers from 126 countries and regions.

In the first half of the year, Hong Kong’s exports of toys and games reached USD 2.7 billion, increased by 26 percent year-on-year, with significant growth recorded in some key markets including the EU (up 58 percent), the U.S. (up 9 percent), and the Chinese mainland (up 36 percent). Taken together with re-exports, Hong Kong is the world’s second largest toy exporter.

“As the largest fair of its kind in Asia, the Hong Kong Toys & Games Fair will enter its 44th edition in 2018. It is the very first trade event for the new year, offering an ideal one-stop platform for trade buyers to preview the product trends in the coming year,” says Benjamin Chau, deputy executive director of HKTDC.


Wide Range of Exhibits on Display

To facilitate buyers’ sourcing needs, the fair will feature a number of product zones including the Smart-Tech Toys zone, which will showcase high-tech toys and games applying innovative technologies, such as products operated via mobile apps, or incorporated with the latest VR, AR, and MR technologies. As the demand for STEAM toys grows, the STEAM Toys Products Display will return next year. Along with the related products to be introduced by exhibitors at the fair, it will help visitors check out the latest educational toys and games to meet with their market trends.

The Pet Toys and Fireworks zones will also be returning in the upcoming edition. Pet Toys zone will feature toys and daily supplies for pets, while the Fireworks zone will introduce display shells, firecrackers, toy fireworks as well as stage fireworks suitable for use in different events.

Kidult World will highlight toys targeting at grown-ups, including hobby goods, models & figurines, magic items and action & war game items.

The signature Brand Name Gallery will gather over 200 renowned brands including 4M, Eastcolight, Hape, Intex, SOAP STUDIO, TINY and WELLY, offering branded toys and games of high quality and safety standard.

The fair will feature six group pavilions to present products from around the world, including the Chinese mainland, Korea, Spain, Taiwan, the UK, together with the “World of Toys” pavilion featuring mainly European exhibitors, which will return for the 10th consecutive year.


Diversified Events to Facilitate Information Exchange

In addition to the line-up of products for suppliers and buyers to explore trading opportunities, there will be a series of events for visitors to stay up-to-date with the latest developments in the industry and strengthen their networks. On the second day of the fair, the Hong Kong Toys Industry Conference 2018 will feature speakers to share their insights on key global and regional trends shaping the toys industry.

To highlight toys and baby products of superb design, innovation, and quality, the Hong Kong Toys and Baby Products Award will be take place again in 2018. Judging is based on innovation, functionality, safety, marketability, and environmental friendliness. The results will be announced during fair period with awarded entries on display.


Crossover Business Opportunities

The HKTDC Hong Kong Baby Products Fair, Hong Kong International Stationery Fair, and HKTDC Hong Kong International Licensing Show will also be held concurrently with the HKTDC Hong Kong Toys & Games Fair. The four fairs will provide trading opportunities and good potential for crossover business activities among the participants from various sectors.

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