Hog Wild Toys LLC announced a new owner, effective immediately. Jeff Mumford, former VP of operations at the company, purchased Hog Wild.

Mumford will lead the company as president and CEO, and Hog Wild’s former CEO, Joe Rooper, is retiring. Rooper will stay on as a consultant for the transition period.

Mumford is a veteran of the toy industry, starting a decade ago with Monkey Business Sports unloading containers full of slingshots. After a stint in operations and product development at Zing Toys, Mumford moved to Hog Wild in 2011. In his time there, he oversaw the launch of the company’s Hong Kong office, as well as the debut of 200 new items.

“I couldn’t be more proud to lead this team, and to be able to invest in my passion,” says Mumford. “I look forward to continuing Hog Wild’s legacy of producing outstanding, innovative toys.”