HKTDCThe HKTDC Hong Kong Toys & Games Fair will return next year from January 6 to 9 in the Hong Kong Convention and Exhibition Center. The fair allows the industry to get a head start on strategies planning for the year ahead.

Last year’s show drew more than 39,000 buyers from 126 countries and regions. This year marks the 40th edition, and more than 1,900 exhibitors are expected to bring their latest collections on display, ready to meet their potential business partners. The fair will include group pavilions such as Chinese mainland, Indonesia, Korea, Spain, Taiwan, Thailand, and World of Toys Pavilion in the coming edition, further testifying to its internationality.

The fair highlight Brand Name Gallery is geared towards the needs of buyers seeking top-notch branded toys from quality names. Renowned brands include B, Beleduc, B Kids, CMC, Color Rich, Daniel & Co, Dragon, Ein-O-Science, Enesco, Hape, Intex, Moulin Roty, Plan Toys, Welly, Viking Toys, and VTech.

With the trend of combining traditional toys and modern smart devices plus app functions, a wide range of innovative toys and games is available for kids, teenagers, and adults in the new Smart-Tech Toys zone. Exhibitors include Calm Island Co. Ltd., Maksco Toy Ltd., and Roam & Wander Ltd.

A new display area will launch this year to showcase Therapy Toys that focus on designs to help to train coordination or to relieve stress and other problems of both children and the elderly. Other themed zones include Candy Toys; Educational Toys & Games; Electronic & Remote Control Toys; Festive & Party Items, Toy Parts, & Accessories; Multiple Toy Products/General Merchandise; Outdoor & Sporting Items; Paper Products & Toy Packaging; Soft Toys & Dolls; Testing, Inspection, & Certification; Trade Services; and Video Games.

A new platform will also be featured for buyers  to know more about the new products shown in the fair called the Product Demo and Launch Pad. Furthermore, the Hong Kong Toys and Baby Products Award is a competition which highlights innovative, creative, eco-friendly toys and baby products.