Horizon Group USA expands upon its numerous brands this year with new products and line extensions. Focusing on creativity, the company will debut various all-in-one D.I.Y. kits and activities in S.T.E.M., compound-making, and fashion at Toy Fair New York.

The company extends its Slimygloop line with Slimygloop SqueezWiches — featuring collectible play food, premade Slimygloop, and fun mix-in embellishments. There are also new themes of Slimygloop Mix’Ems kits and D.I.Y. Slimygloop kits.

For S.T.E.M. products, Horizon expands its Discovery and Think Box products. The company also introduces new products in the You*Niverse line, including a Crystal Unicorn and new Sparkling Squishy Soaps.

Horizon’s Making in the Moment line includes the Liquid Dream Journal, which features a shimmery, liquid-filled cover kids can touch and feel. Kids can add sparkly gems to their choice of included artwork with Sparkle Magic, excavate collectible figures from jelly molds with Jiggle Digs, and master soap-making at home with Squishy Soaps.

For teens and tweens, Horizon Group expands the It’s So Me line with a customizable Squishy Unicorn Journal and the Paint Your Own Unicorns kit. Horizon also expands the STMT line with the STMT Planner Set and the STMT Cosmetics set, which tweens can use to design customized blush, lip gloss, beauty mist, and more.

These new products will be available this spring at a variety of specialty retailers, including Barnes & Noble, Francesca’s, Learning Express, and Nordstrom.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley is a senior editor at The Pop Insider, The Toy Insider, and The Toy Book. She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.