Horizon Group USA
expands its line of slime with D.I.Y., all-in-one slime-based kits, enabling kids to have new and different experiences with slime. The new products will be an extension of its already standing brand SLIMYGLOOP D.I.Y.
New is Instant SLIMYGLOOP, which provides an instant, less-mess activity for kids. In three steps, kids can combine the Instant SLIMYGLOOP activator and solution to make slime. With SLIMYGLOOP Mix’EMS, kids mix the included embellishments and collectibles into the pre-made SLIMYGLOOP to create their own compounds.
This March, Horizon Group will continue to build on its activity kits with the introduction of SQUOOSH-O’S, which will allow kids to create their own stress balls. The kits include everything needed to assemble unique SQUOOSH-O’S with each set featuring fun add-ins based on trending themes, delivering different satisfying and tactile experiences.
The company will also launch three additional brands in the fall.