The Hot Wheels Unleashed Design Battle winner, “Digigold,” has gold and black accents. | Source: Mattel

Mattel is bringing an in-game car from Hot Wheels Unleashed into the real world. 

In March, Mattel announced the winner of the Hot Wheels Unleashed Design Battle, a contest that received more than 10,000 entries to design a new version of the famous Rodger Dodger die-cast vehicle. To enter the contest, designers had to use Hot Wheels Unleashed’s Livery Editor to customize the vehicle. 

The winner, “Digigold,” was designed by Hot Wheels Unleashed player Reds. The Rodger Dodger starts off with a white base but is elevated with gold-and-black detailing, including a metallic gold engine and side pipes. 

Related: Mattel Crowns 2022 Hot Wheels Legends Tour Winner

The winner was chosen by a panel of judges including Mattel designers Ted Wu, vice president and global head of vehicle design; Bryan Benedict, director of product design; Dmitriy Shakhmatov, manager of product design; and Jerry Thienprasiddhi, principal graphic designer.

The 1:64-scale Digigold Rodger Dodger die-cast car will be available at major retailers worldwide soon.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.