Fans gather at a Hot Wheels Legends Tour stop in El Segundo, CA | Source: Mattel

The Hot Wheels Legends Tour is revving its engines for a return to live, in-person events.

Mattel revealed plans to continue the fourth annual tour as a hybrid of in-person and virtual events beginning this week and concluding in November. The Hot Wheels Legends Tour is a traveling car show that seeks real-life vehicles that have been “built not bought” in an effort to identify unique rides that can be inducted into the Hot Wheels Garage of Legends and be immortalized as a 1:64-scale mainline Hot Wheels die-cast toy.

The action continues as a virtual tour stop this Thursday, June 24. Presented in partnership with Road & Track and sponsored by Mobil 1, Walmart, Dynacraft, and Milestone S.r.l, the third stop in the North American leg of the tour will stream live on the Hot Wheels and Road & Track Facebook and YouTube pages beginning at 8:00 p.m. ET. Host Jarod DeAnda will be joined by co-host, professional racer and stunt driver Collete Davis, Road & Track executive editor Daniel Pund, Autoweek’s west coast editor and radio personality Mark Vaughn, along with Hot Wheels designers Phil Riehlman and Matt Gabe.

The winners of the first three Hot Wheels Legends Tours | Source: Mattel

Related: Mattel Creations Races Into the Digital Realm with Hot Wheels NFT Garage

Updated Hot Wheels Legends Tour Schedule

  • June 24: Virtual livestream
  • July 10: Miami (in-person) at Walmart, Doral Florida. Hot Wheels Garage of Legends icons, including the Twin Mill, Bone Shaker, Deora II, and Midas Monkey,  will be onsite. Additional experiences for fans of all ages will be available. Click here for event details.
  • Aug. 7: Detroit (in-person)
  • Aug. 26: Virtual livestream
  • Sept. 18: Houston (in-person)
  • Oct.9: In-person event and livestream from Hot Wheels HQ in El Segundo, CA
  • Oct. 28: Global virtual livestream semi-finals No. 1
  • Nov. 4: Global virtual livestream semi-finals No. 2
  • Nov. 13: Global grand finale (in-person and livestream), location TBD

More information on the tour can be found at mattel.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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