The new car makeover show tying in the most well-known maker of die-cast toy cars is coming this month, with Hot Wheels: Ultimate Challenge debuting May 30 at 10 p.m. Eastern Time. 

The competition series from NBC brings Mattel’s iconic brand to the TV screen with a first season hosted by Rutledge Wood (Top Gear U.S., The Floor Is Lava). Now, NBC has released the list of celebrity guests and competitors in the first season of 10 episodes. An official trailer has also dropped, providing a preview of the show’s format.
The trailer highlights Hot Wheels content. | Source: NBC YouTube

The celebrity guest judges featured in season one include Anthony Anderson, Big E, Terry Crews, Sung Kan, Jay Leno, and Joel McHale. The “superfan” competitors that will be facing off with custom car designs come from various states across the country, from Texas to New York. Each episode will have two superfans enter into the “Chrome Zone” where they will, assisted by a team, create their car designs. The episode’s winner will receive $25,000 and a chance to compete in the finale.

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Ted Wu, Global Head of Design for Mattel’s Vehicles division, will be joining the season finale as an expert. The final winner will receive $50,000 and, of course, their custom car build will be immortalized as an official Hot Wheels car.

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.