The European doll brand, I’m A Girly, has officially launched in the U.S. with a wide range of diverse dolls aimed to inspire kids’ creativity and style.
I’m A Girly offers three distinct collections of dolls. I’m A Girly features five 18-inch dolls with interchangeable wigs, clothes, and accessories. The I’m A Wow line includes three 14-inch dolls with hair and clothing that changes color in the sunlight. Lastly, the I’m A Stylist doll heads with changeable wigs designed for kids to practice different hairstyles will launch in December.
The brand has a dedication to diversity and inclusivity with a wide range of different skin colors and looks across the dolls, designed to be proportional and realistic. Each doll comes with a unique name and description and kids can then use their creativity skills to dress their dolls with over 150 accessories available.
Uniquely kid-tested and approved, I’m A Girly utilized a team of 8-14-year-old boys and girls to critique the look, feel, and style of the dolls before bringing them to market.