IMC Toys inked a deal with David Becker of Blue Plate Media Services (BPMS) and kids content distribution veteran Andrew Berman (formerly of Genius Brands International and Fremantle) to distribute its animated content to audiences in the U.S.
BPMS will handle streaming sales and distribution for the Cry Babies Magic Tears and VIP Pets series that currently stream through Kitoons, IMC Toys’ dedicated YouTube and OTT channel.
“This is an extraordinary opportunity to work with a first in class toy company with a proven brand and high-quality content,” says BPMS President David Becker. “Having the right team behind you is just as important and I am proud to be working alongside Andrew Berman, whose experience and reputation within the kid’s space precedes him. Together, we will make IMC Toys’ animated series just as popular as the toys that inspired them.”
Cry Babies Magic Tears and VIP Pets have already been sold to networks in Europe. On YouTube, the content has received more than 3.4 billion views accounting for more than 310 million watch time hours.