Cry Babies

Cry Babies
IMC Toys’ Cry Babies | Source: IMC Toys

The animated adventures of IMC ToysCry Babies Magic Tears and VIP Pets will soon reach new audiences.

IMC Toys inked a deal with David Becker of Blue Plate Media Services (BPMS) and kids content distribution veteran Andrew Berman (formerly of Genius Brands International and Fremantle) to distribute its animated content to audiences in the U.S.

BPMS will handle streaming sales and distribution for the Cry Babies Magic Tears and VIP Pets series that currently stream through Kitoons, IMC Toys’ dedicated YouTube and OTT channel.

“This is an extraordinary opportunity to work with a first in class toy company with a proven brand and high-quality content,” says BPMS President David Becker. “Having the right team behind you is just as important and I am proud to be working alongside Andrew Berman, whose experience and reputation within the kid’s space precedes him. Together, we will make IMC Toys’ animated series just as popular as the toys that inspired them.”

Related: State of the Industry Q&A 2021: Blue Plate Media Services

Cry Babies Magic Tears and VIP Pets have already been sold to networks in Europe. On YouTube, the content has received more than 3.4 billion views accounting for more than 310 million watch time hours.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.