IMC Toys is bolstering its executive team with the appointment of industry vet Michael Pisors as its new head of marketing.
The company behind Cry Babies, VIP Pets, and Bloopies says that it’s looking to expand its market share across North America. In his new role, Pisors will manage brand marketing strategies for all IMC products in the region while working to expand the company’s portfolio through the development of new product lines.
“Having been in the toy industry my whole life, I was very aware of IMC Toys and the impact Cry Babies has had in the doll category,” Pisors says. “When the opportunity came to be part of the team, I knew it was something that I couldn’t pass on. I’m looking forward to working closely with my new colleagues to build upon their success, and to continue IMC Toys’ growth trajectory within the industry.”
Pisors joins the company from Just Play and previously held executive roles at K’NEX, Jakks Pacific, and Mattel’s Fisher-Price division.