Source: IMC Toys/The Toy Book

IMC Toys and Hair We Share are teaming up to bring joy to kids that are dealing with medical hair loss.

Under the new partnership, the organizations will provide custom care packages including IMC Toys’ new VIP Pets along with wigs/hairpieces to kids at select hospitals. To kick off the collaboration, 15 hairpieces by Hats By Joe are being donated to kids at New York Presbyterian Komansky Children’s Hospital. These special gifts are baseball caps with hair attached at the back and sides. Kids will also receive VIP Pets Glitter Twist Series toys with each donation.

VIP Pets Glitter Twist | Source: IMC Toys

RELATED: State of the Industry Q&A 2021: IMC Toys

“Hair We Share does such important work in helping children suffering from medical hair loss and it’s an honor to be working with them to further their mission,” says Crystal Ganir, director of marketing, IMC Toys. “Hair can be a significant part of a child’s identity and in creating this special care package the children are not only receiving an invaluable hairpiece to help them feel better about their situation, but they’re also given a creative outlet to express themselves through the nurturing hair play that VIP Pets Glitter Twist provides.”

VIP Pets and Hair We Share will continue to craft custom care packages for kids throughout the year.