RIP Bill Maisch | Source: The Toy Book

A beloved toy industry veteran has passed.

Wilhelm K. “Bill” Maisch, a longtime fixture on the buying side of the industry died on June 6, 2022.

Maisch was known to many for his work as the buyer for the kids’ category at AC Moore in addition to his time spent at H. Clay Moore & Associates, and Jacent Strategic Merchandising. Last year, Maisch joined Cra-Z-Art as vice president of new business development.

“Bill is a guy that I knew for nearly 20 years — he was a kind, knowledgeable, caring, and passionate merchant that helped me to build my businesses, and help to promote kids’ products,” says Doug Cass, co-founder of Kahootz Toys and specialty sales consultant at PlayMonster.

Maisch is survived by his wife Lisa; his brother, Julius; his nieces and nephews, Nicole, Danielle, Leon, Matthew, Savina, Arianna, Valentina, Michael, Samantha, John, Bree, Trinity, and Caiden; his mother in law Theresa; his sister in law Doreen; his brother in law Michael; and his three dogs Max, Jetta, and Zuly.

Services for Maisch will be held tomorrow, June 10, 2022, at the Oceanside Memorial Home in Lake Como, New Jersey.

In lieu of flowers, the family requests that donations be made to the Monmouth County SPCA.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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