International Playthings, LLC, is introducing a minimum advertised price policy across its product line with the help of Channel IQ. Stabilizing an online marketplace with tighter MAP policies creates a safer environment to offer better promotions and maintain reputations. A MAP policy is an integral component of a manufacturer’s strategic dealer program, covering the sales of a product line where advertising guidelines are used to help maintain a brand’s positioning and value in the marketplace.

Channel IQ gives manufacturers such as IPL visibility into who is selling their products online and at what price, thus providing actionable intelligence for them to manage optimal advertising and promotional programs for their sales channels and, most importantly, its customers.

This post was originally written by Ali Mierzejewski and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.