An international survey from One Hour Translation indicates that online shopping on Black Friday is expanding beyond the U.S. and gaining popularity in other developed countries. The survey was performed in cooperation with Google Consumer Surveys among 3,600 participants in eight developed countries: the U.S., Canada, the UK, France, Germany, Spain, Australia, and Japan.
In the U.S., around 26 percent of the respondents plan to buy online on Black Friday, while 28 percent plan to do so on Cyber Monday. The average of all eight countries shows that 16.5 percent of the respondents prefer to buy online on Black Friday, compared to 9 percent on Cyber Monday.
Also according to One Hour Translation, people between ages 18 and 34 show a strong tendency to buy online during Black Friday and Cyber Monday. In the U.S., 44 percent of the 18-34 year olds surveyed said they plan to buy online on Black Friday, and 42 percent on Cyber Monday. For the 35-64 year olds surveyed the results were 21 percent on Black Friday, and around 23 percent intended to do so on Cyber Monday. In the 65 and older category only 5 percent planned to buy online on Black Friday, compared to around 12 percent on Cyber Monday.