At Toy Fair, Marvel Entertainment, LLC debuted a slew of partners and product lines based on the company’s upcoming flick, Iron Man 2, and franchise, Marvel’s Super Hero Squad.

Hasbro, the master toy licensee for Super Hero Squad and Iron Man 2 (in theaters May 7), is introducing a wide range of toy and game products, including  action figures, roleplay, preschool toys, board games, and puzzles. At the four-day event, Hasbro debuted the new Iron Man Helmet, featuring directives from Jarvis, and a “slow release” visor, and the R/C Walking Iron Man (above), a toy that allows kids to send the character walking forward across the floor and fire projectiles from his hand and shoulder rockets.

Other licensees include VTech for ELAs, Mega Bloks for construction toys, Silverlit for R/C vehicles, Diamond Select for Minimates, Cardinal Games for games and puzzles, Basic Fun/Good Stuff  for amusement toys and key chains, and Sideshow for high-end collectibles, statues, busts, and dioramas.