Magic 8 Ball

Mattel Films and Blumhouse Productions are teaming up to create a live-action feature film based on the iconic Magic 8 Ball.

Jeff Wadlow (Kick-Ass 2, Truth or Dare) will direct from a screenplay he’s currently penning with collaborators Jillian Jacobs and Chris Roach. This isn’t the first foray into bringing an iconic toy and game property to the screen for Blumhouse, who previously launched films based on Hasbro’s Ouija. The independent powerhouse recently produced the Halloween reboot and has a history of successful franchises with Paranormal Activity, The Purge, and Insidious, among others.

Magic 8 Ball“As fans of Mattel and their iconic brands, we’re looking forward to bringing Magic 8 Ball, one of their most celebrated toys, to life, and playing against expectations in doing so,” says Jason Blum, founder of Blumhouse Productions. “We look forward to partnering with Mattel Films to put this project on the fast track to the big screen and create a memorable experience for moviegoers.”

Mattel Films has six announced films in development, including plans to create feature films based on Mattel’s Barbie and Hot Wheels with Warner Bros., Masters of the Universe with Sony Pictures, and American Girl and View-Master with Metro Goldwyn Mayer Pictures (MGM). Mattel Television is also ramping-up plans for 22 animated and live-action series based on 20 properties in the Mattel portfolio.

“Since the 1950s, Magic 8 Ball has inspired imagination, suspense, and intrigue across generations. This iconic toy has a built-in connection with fans and untapped potential for storytelling,” says Robbie Brenner of Mattel Films. “There are no partners better suited to tell the Magic 8 Ball story in collaboration with Mattel Films than Jeff Wadlow and Blumhouse Productions, whose unique approach to the thriller genre has captivated audiences worldwide and has gained widespread accolades.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.