Sonic the Hedgehog 2 Title Treatment | Source: Paramount Pictures

Jakks Pacific is extending its multiyear licensing pact with SEGA of America as production ramps up on Paramount Pictures’ Sonic the Hedgehog 2.

SEGA bestowed global toy rights to Jakks Pacific to design, manufacture, create, market, and sell Sonic the Hedgehog 2-branded toys, including action figures, playsets, vehicles, plush, and collectibles. Additionally, Disguise — the costume division of Jakks Pacific — will be developing a full line of costumes and accessories based on characters from the film.

Sonic the Hedgehog 2 is sure to be a runaway hit in 2022,” says Craig Drobis, senior vice president of marketing, Jakks Pacific. “Given the success of the first movie and the performance of our current Sonic the Hedgehog product line, we are excited to continue to develop toys that follow along with Sonic’s next great movie adventure.”

Jakks developed a small assortment of products inspired by last year’s Sonic the Hedgehog that performed well as the film did big business at the box office.

Related: SEGA Reveals Sonic the Hedgehog 30th Anniversary Licensing Program

“We’ve seen such a great response from fans to the Sonic the Hedgehog products created by Jakks Pacific,” says Alex Gomez, licensing director, SEGA of America. “We hope that fans of the Blue Blur will see the collection as a testament of our appreciation and create memorable Sonic experiences with the products for years to come.”

Jakks Pacific recently inked new deals with Nintendo and Moonbug Entertainment for Disguise costumes inspired by properties including Kirby and Blippi. The Santa Monica-based toymaker is expected to release its Q4 and full-year 2020 earnings tomorrow.

Sonic the Hedgehog first hit video game consoles on June 23, 1991.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.