JakksBooJakks Pacific has been granted the rights to manufacture and market a line of pet products inspired by the BOO—The World’s Cutest Dog brand.

The Pets division of Jakks is planning a line of BOO-branded dog toys featuring BOO’s likeness and specially designed for small dogs, as well as dog apparel, dog beds, and dog blankets.

The social media canine sensation has more than 17.5 million “Likes” on Facebook and more than 600,000 followers on Instagram.