Source: Jakks Pacific


Jakks Pacific just inked a multiyear renewal of its licensing agreement with Fred Rogers Productions and 9 Story Brands to produce toys inspired by Daniel Tiger’s Neighborhood.

The tiger-tastic range of products based on the Emmy Award-winning PBS Kids series includes figures, vehicles, plush, and roleplay items designed for preschoolers.

“Our Daniel Tiger’s Neighborhood figures, plush and vehicles have all been a hit at retail over the years,” says Jeremy Sueper, senior director of marketing, Jakks Pacific Inc. “We can’t wait to release our 2022 line for this incredible property and introduce new items to help celebrate Daniel’s 10th anniversary next year.”

Related: Jakks Pacific Adds to Its Line of ReDo Skateboards

Inspired by the world of Mister Rogers’ Neighborhood, Daniel Tiger’s Neighborhood premiered in Sept. 2012 and was an immediate hit. For nearly a decade, the series has remained one of the most-watched programs for PBS Kids. According to data gathered from Neilsen, Comscore, and Google, Daniel Tiger’s Neighborhood has regularly charted as PBS Kids’ most-streamed series of 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.