Jakks Pacific just inked a multiyear renewal of its licensing agreement with Fred Rogers Productions and 9 Story Brands to produce toys inspired by Daniel Tiger’s Neighborhood.
The tiger-tastic range of products based on the Emmy Award-winning PBS Kids series includes figures, vehicles, plush, and roleplay items designed for preschoolers.
“Our Daniel Tiger’s Neighborhood figures, plush and vehicles have all been a hit at retail over the years,” says Jeremy Sueper, senior director of marketing, Jakks Pacific Inc. “We can’t wait to release our 2022 line for this incredible property and introduce new items to help celebrate Daniel’s 10th anniversary next year.”
Inspired by the world of Mister Rogers’ Neighborhood, Daniel Tiger’s Neighborhood premiered in Sept. 2012 and was an immediate hit. For nearly a decade, the series has remained one of the most-watched programs for PBS Kids. According to data gathered from Neilsen, Comscore, and Google, Daniel Tiger’s Neighborhood has regularly charted as PBS Kids’ most-streamed series of 2021.