Jakks Pacific Levels Up Deal for More Nintendo, Super Mario Toys

Source: Jakks Pacific/The Toy Book

The world of Nintendo will continue to expand into toy aisles and playrooms around the world.

Jakks Pacific inked an extension of its licensing deal with Nintendo of America to maintain global toy rights to design, produce, and market Nintendo and Super Mario-inspired toy lines.

The news follows the success of Jakk’s Super Mario It’s-A Me Mario! and Boo Mansion Playset this year.

“We are excited to continue our partnership with Nintendo which started in 2013 and has allowed us to ship tens of millions of figures to fans of the games worldwide,” says Craig Drobis, senior vice president of marketing, Jakks Pacific. “We have enjoyed celebrating 35 years of Super Mario this year alongside Nintendo. Jakks will continue to bring to life these iconic characters in a wide variety of new and unique ways for both kids and fans alike. “

A new collection of 2.5-inch figures and playsets are slated to begin hitting retail this spring followed by a broad line of plush, figures in varying scales, vehicles, and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.