Skechers USA Inc. has partnered with Jakks Pacific Inc. to launch a new line of dolls based on Skechers’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5 inches in height, and are dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes.
Additionally, Skechers and Jakks have partnered to create original digital media content animated by Cosmic Toast Studios. Beginning this month, 11 webisodes featuring the Twinkle Toes doll characters will be released bimonthly on twinkletoesusa.com. Each webisode will follow the adventures of the four Twinkle Girls as they encounter life lessons and themes such as friendship, the importance of education, and setting goals.
“Kids already know and love the Twinkle Toes character, and we are thrilled to partner with Skechers to create engaging content, and bring these fun and loveable characters to life,” says Stephen Berman, CEO of Jakks Pacific.