Jakks Pacific Renews Licensing Agreement with DCPI in China

jakks_logo_new copyJakks Pacific Inc. renewed its multi-year licensing agreement with Disney Consumer Products and Interactive Media (DCPI) in China for merchandise rights for more than 50 entertainment properties.

The agreement includes Disney Princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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