JAKKS Pacific
JAKKS Pacific
Source: Jakks Pacific/The Toy Book

Jakks Pacific is continuing its positive momentum with another record quarter.

The company reported second quarter earnings today with net sales of $220.4 million, a whopping 96.2% increase versus the same period last year. Jakks’ core toy and consumer products sales spiked 82.6% while the Disguise costumes division scored a 132.2% increase over last year.

It’s a familiar tale in the age of inflation and supply chain issues as Jakks‘ gross margin took a hit versus Q1 2021 despite the across-the-board spikes in sales. Jakks’ operating income was $23.7 million in Q2 versus just $1.8 million in Q2 2021.

“Our past quarter’s results are extremely gratifying,” says Stephen Berman, CEO of Jakks Pacific. “The teams collaborated and executed at the highest level — chasing exceptional demand for our product, and relentlessly engaging with our manufacturers, customers, and vendors to set everyone up for a great back part of the year. We’re excited to continue to delight our consumers with a tremendous offering across our toy, consumer product, and Halloween ranges, both on-shelf and online, and in the U.S. and internationally.”

Related: Exclusive: Jakks Pacific Celebrates Christmas in July with Clark Griswold, Sonic the Hedgehog, Super Mario Reveals

Berman notes that the voracious demand for products tied to Disney’s Encanto and SEGA’s Sonic the Hedgehog lines continued to drive strong sales while Disguise shipped more than $71 million in products, the highest Q2 level since joining Jakks in 2008.

“Despite the continuation of supply-chain cost pressures, we nonetheless recorded our first profitable second quarter in 10 years,” Berman says. “We have also accelerated our importation of product to support the second half of the year and mitigate our traffic at the ports during the peak season.”

For the first six months of the year, Jakks’ toy and consumer products sales are up 61% versus last year while Disguise spiked 134% compared to the first half of 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.