On Tuesday, Jakks Pacific Inc. was awarded Toy of the Year for the Disney Frozen Snow Glow Elsa doll, the top honor at the annual Toy Industry Awards hosted by the British Toy and Hobby Association.
To date, the toy has won more than a dozen awards and topped holiday retailer lists. Snow Glow Elsa magically lights up and says 15 phrases from the film, Frozen. The doll also sings the hit song, “Let is Go,” in up to 25 languages depending on where she is purchased globally.
