The preschool series follows the adventures of a little bobble hat-wearing bird named Becca and her friends in Wagtail Woods. Their exploits encourage children to think big, be adventurous, and never give up. Becca’s Bunch has been a ratings winner on Nick Jr., and will debut on Milkshake! in the UK later this year.
Jakks Pacific inked a deal to serve as master toy partner, with toys set to hit retail this fall. Egmont and Candlewick Press are handling publishing duties, with the former taking worldwide rights except in North America, while the latter will release titles for the North American market beginning next year.
“I fell in love with Becca and her quirky group of friends as soon as I saw them,” says Vickie O’Malley, managing director of Rockpool. “With great series awareness already, I’m delighted to be working in the brand in this next phase of its development and am looking forward to securing new licensing partners who can share in Becca’s quest to have the ‘best day ever!’”
Rockpool will expand the licensing program to include consumer products categories such as housewares, apparel, bedding, stationery, greeting cards, and gifts.